Sugarfree D’Lite - a little sugarfree love for Valentine’s Day
- Jan 4, 2024
- 1 min read
Here’s what happens when you combine a small production budget with fun little insights to create a standout product campaign for an occasion like Valentine’s Day.
Instead of putting out generic creatives, I crafted three films that tapped into the playful tone of the brand while maintaining the essence of consciously moving past sugar-filled delights on Valentine’s Day. Without revealing actual actors, we played on the hands of two possible lovers as they celebrate this special day in a rather special way.
The resulting assets served to make a fairly big bang through an essentially compact shoot.
