Pluckk x Kareena Kapoor Khan - Brand films, photoshoot, 360° online + offline campaign
- Jun 11
- 1 min read
Updated: Jul 2
Pluckk, a D2C grocery brand, had just onboarded Kareena Kapoor Khan as their brand ambassador. The brief was to launch her association with the brand through a series of films that communicated Pluckk's range of offerings with the energy and personality she brings to everything she touches.
The constraint was brutal: five hours with Kareena. That's it.
How do you design a single shoot day that yields not just one brand film but an entire campaign ecosystem? I wrote and pitched the scripts, led the creative direction end to end, and built the production framework that turned five hours into 10+ pieces of celebrity content plus a full photoshoot. The output fed a 360° campaign across YouTube, Instagram, website, packaging, and app, with the main brand film crossing 300,000+ impressions and a pipeline of micro-films that kept that momentum going.
The result that mattered most, though, wasn't a metric. Kareena loved the campaign enough that what started as an ambassador relationship evolved into her becoming an active investor in Pluckk. The work didn't just launch a brand; it genuinely built a belief system.
