Sesa Hair Oil TV Commercial
- Apr 23, 2023
- 1 min read
Updated: May 8, 2023
A classic hair oil commercial.
The Brief:
Sesa is a leading ayurvedic hair oil brand that enjoys a wide customer base across the country. They approached us with a fresh brief, hoping to appeal to a younger Gen Z audience.
My Role:
My work began with scripting multiple versions until the client finally fell in love with one of them. I then collaborated with the team to identify a relevant TikTok celebrity who could be the face of the brand in the film. Finally, I had to liaise and work closely with an external production house to spearhead the creative vision for the film and ensure it was translated across all stages of pre-production, production, and post-production.
The Result:
The film was received well by audiences across the country and the fans of the TikTok celebrity who featured in the film only had good things to say about the brand and the film itself.
