Saffola Oil - World Heart Day Campaign Microsite

Marico, one of India's largest consumer goods companies, usually dominates World Heart Day through their heart-healthy cooking oil - Saffola. They decided to create an impact by crafting a simple heart test that people could take online.

I led the creative team responsible for translating the visual mnemonic into a compelling microsite that effectively communicated how belly fat could be an indicator of your heart health. It extended to various smart, well-articulated campaign assets that further drove the point home for the brand.