Rin Detergent - Topical Campaign
- May 2, 2023
- 1 min read
Updated: Jul 9
While Mumbai's imminent water cut had people running for water storage solutions, Rin detergent (one of the biggest detergent brands in the country, owned by Unilever) decided to join the conversation by reminding people about their smart foam technology that helps save water. I took sole creative ownership of this project, identified a unique consumer insight, successfully upsold the client from a 6 second bumper to a full-fledged ad film, and creatively led the project from scripting, storyboarding, shooting, editing, dubbing, and final delivery. The video itself managed to push brand awareness and was well received all around.
