Pluckk - DVCs
- Apr 23, 2023
- 1 min read
Updated: May 22, 2023
Creativity, served fresh.
The Brief:
Pluckk is a new player in the direct-to-home grocery delivery service space, which has seen a surge in popularity in the post-pandemic era. They approached us with a straightforward request - to create two unique digital video films that would increase brand awareness, strike a rational chord, and stand out from the competition. The result was two cheeky ads, one of which focused on building the brand's larger narrative through a simple misunderstanding between friends, while the second played on some common husband-wife tropes to showcase the brilliance of Pluckk's meal kits.
My Role:
I was brought in to replace a colleague and tasked with breathing new life into ordinary concepts, elevating them to a level that the client would love, and leading the project from scripting to production and post-production.
The Result:
The films have been instrumental in the growth trajectory of the brand and it opened avenues for my agency to work closely with Pluckk on more performance marketing briefs and future video projects as well.
