Pluckk - DVCs
- Apr 23, 2023
- 1 min read
Updated: Jul 23
Creativity, served fresh.
Pluckk approached us with a straightforward request - to create two unique digital video films that would increase brand awareness, strike a rational chord, and stand out from the competition. The result was two cheeky ads, one of which focused on building the brand's larger narrative through a simple misunderstanding between friends, while the second played on some common husband-wife tropes to showcase the brilliance of Pluckk's meal kits.
I led the creative direction end to end, from scripting the narratives to working closely with the production house to deliver two sharp and compelling films that highlighted the sensorial and experiential aspects of the brand.
