Navneet TopTech - EdTech Strategy

Paving the path for a leading ed-tech brand.

The Brief:

Navneet TopTech is one of India’s fastest-rising Ed-Tech brands that works with educational institutions across the country to revolutionize the learning process at every level. They needed a strong annual contenfastest-risingt strategy that met their objectives of generating awareness, engagement, and leads through social media channels.

My Role:

As a Creative Director, my role was to chart out the annual strategy for this brand and optimize tactical campaigns that can build the brand narrative in a relevant way throughout the year. I mapped audience behavior through a typical academic year and crafted insightful campaigns that would resonate well throughout.

We ended 2022 with #ReadyFor23 and positioned the brand as an EdTech company that was geared for all future challenges. Next, our #NewWayToTeach campaign welcomed the new year by highlighting the diverse ways in which the brand’s products were ushering a revolution in the teaching industry. This was eventually followed up with campaigns like #EducationEvolved and #BackToSchool to tap into the changing audience mindsets at the start of a new academic year in May-June 2023.

The Result:

The brand has managed to build a strong narrative on social media through these campaigns and has gained consistent engagement from relevant audiences. It has been instrumental in building a community that understands Navneet TopTech and views them as a thought leader in the EdTech industry.