Navneet TopTech - EdTech Strategy

Paving the path for a leading ed-tech brand.

Navneet Toptech came to us for a comprehensive social media strategy to help build brand communications across their various audiences.

I led a team of writers and designers to articulate an annual content strategy that positioned the brand at the forefront of tech-first teaching experiences. With campaigns like #NewWayToTeach and #EducationEvolved, I led the team through tackling the complex task of changing audience perception towards edutech solutions and reframing the brand as not just a textbook guide but a complete tech solution for teachers, schools, and students alike.

The strategy managed to boost engagement on their social media handles and paved the way for further campaigns that evolved their online presence and customer perception.