KLM Royal Dutch Airlines

KLM India wanted to engage and recruit new followers to their Instagram handle around Christmas without investing in a massive campaign. I conceptualised and executed the KLM Christmas Carnival, a simple yet fun contest that smartly encouraged people to engage with us on a repeat basis while also staying true to the brand's ethos of travelling the world. Through a series of various posts, we took people on a tour of the world by featuring one prominent landmark from a popular city everyday, along with an associated challenge that had to be solved. Solve all challenges and you could win a trip to Amsterdam. The twist in the tale arrived right towards the end when our Instagram grid itself turned out to be one massive scrambled picture which had to be unscrambled for the final challenge.

In a matter of two weeks, we managed to get over 15,72,551 impressions and a reach of over 15,67,975. Safe to say, the campaign did make everyone's Christmas over at the KLM offices.