Egg Set Go - Corporate Branding

Revolutionizing the way India consumes eggs through an award-winning branding exercise.

The Brief:

The brand approached us with one lofty goal - making Egg Set Go the golden standard when it comes to consuming eggs in India. Their unique liquid eggs format was relatively new to the country and we had to help them become the leaders of this nascent space through a thoughtful and impactful branding exercise.

My Role:

I creatively led the entire branding exercise from researching the market and consumers to naming the brand, building a strong narrative, setting the right personality archetype and tone of voice, culminating in a strong brand design that consumers would love.

All this, while building a larger emotional connect with our audience through our brand positioning of Cook Up Delight.

The Result:

We managed to build a strong visual and emotional identity for the brand that enabled them to successfully launch in the market as a strong player in the alternative eggs category. We even managed to bag a silver award for Corporate Branding at the afaqs! Marketers Xcellence Awards 2022.