Happier - Social Media Campaign and Commercial
- May 22, 2023
- 1 min read
An award-winning effort at creating a unique brand identity on social media
The Brief:
At the start of 2022, Happier was a relatively new player in the skincare and wellness space in India. Struggling with anonymity and the problems of standing out in a cluttered market, they wanted to launch their brand with a bang and figure a way to sustain unique content through the year.
My Role:
I worked with my team and developed a unique and innovative way of approaching their entire content creation process. We planned a 5 day shoot with various monochromatic sets, multiple models, innovative formats and managed to create over 140+ pieces of video content that could last the brand through the year. Each of these were scripted and ideated by me, involved sharp messaging points targeting every level of the brand’s sales and marketing funnel.
The Result:
Besides increasing the brand’s follower growth by almost 200% over a year, I also bagged a Gold Trophy at the aFaqs! Marketer’s Xcellence Awards in 2022 for this campaign.
