IPV TV Commercials
- May 22, 2023
- 1 min read
Tapping into the Shark Tank universe!
The Brief:
Inflection Point Ventures is a unique platform that brings together startups and aspiring startup investors. Does it sound familiar? This mini shark-tank-like platform aimed to run television commercials during India's Shark Tank Season 2, and they approached us with this one-line brief.
My Role:
The client wanted one solid television commercial, but I pitched them two and ultimately convinced them to shoot both. I was responsible for ideating, conceptualizing, scripting, and working closely with the client and production team to creatively bring these ideas to completion. The films are different in format and perfectly showcase my ability to solve the same problem through diverse solutions.
The Result:
The films were very well received, and there was a significant increase in brand mentions across social media. The videos themselves garnered over half a million views on YouTube cumulatively.
