Godrej Nature's Basket - Print, OOH, In-store branding

In 2017, Godrej Nature’s Basket occupied a very specific and premium niche in the grocery space. They wanted to reposition themselves as a trusted destination for not just exotic produce but good-quality everyday food as well.

Not abandoning the premiumness of the brand, I picked a cheeky voice to front this narrative. I made the daily produce the hero of my narratives and told their stories instead of writing typical ads for the brand.

These assets were adapted across print, in-store, and OOH and served to infuse a healthy dose of delight in every life it touched.