DBS Bank - Campaign

An insightful campaign for a global bank.

The Brief:

DBS Bank is a Singapore-based financial institution with a major footprint in India. Our task was simple - craft a campaign that resonates with prospective current account customers nationwide and break through the clutter of similar messages put forth by countless other banks.

My Role:

I led the team through the ideation and execution process of the campaign and helped cement the core thought of DBS Bank as a gift that just keeps on giving. I coined the campaign hashtag and led the creation and execution of all assets of the campaign.

The Result:

The campaign overall helped garner eyeballs from the right audience and was appreciated by clients and partners for its unique, lifestyle-led approach.