Abbott
- Nov 1, 2020
- 1 min read
Led and managed the brand strategy team responsible for all creative and strategic deliverables for the brand.
Abbott India usually addresses one popular disease a year and the one I worked on was diabetes. Keeping with the brand's philosophy of living life to the fullest, we crafted an influencer-led campaign featuring three popular food bloggers. We further created shoulder content highlighting the idea of how diabetics can lead a complete, well-rounded lifestyle.
A fresh brief called for crafting 'Tasty' style recipe videos by our celebrity food bloggers. Here is a special one we had ideated, shot and delivered for Christmas.
