MPL (Mobile Premier League)

MPL (Mobile Premier League), is now a hugely popular mobile gaming platform with million of players from around the globe. Back in 2019 they were just starting out and had barely created any buzz in the digital space. They came to us with a TVC they had shot with Virat Kohli (India's most famous cricketer) as the brand ambassador. I then led the team to crack a unique TikTok campaign out of the song and dance routine in the film. The objective was to reach out to the youth of the country and we made use of popular TikTok influencers to get the word out for the unique dance challenge. The end result? The campaign received over 15 million interactions on TikTok and Instagram, catapulting it into the digital limelight with one simple, yet effective, solution.