<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[SahilJoshi Portfolio]]></title><description><![CDATA[SahilJoshi Portfolio]]></description><link>https://www.sahiljportfolio.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 18 Jun 2026 23:36:32 GMT</lastBuildDate><atom:link href="https://www.sahiljportfolio.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Cohort-based DVC series for Sugarfree Green]]></title><description><![CDATA[The stevia-based alternative to India’s favourite alternative sweetener brand needed something their Katrina Kaif campaign didn’t do for them: speak sharply to their varied cohorts in a fun and unique way. I kicked off with one simple insight: how does one get rid of a lifelong association with sugar? It could feel like a breakup, maybe? Not a happy one, but definitely a necessary conclusion to what is essentially a toxic relationship! I crafted, pitched, and partnered with a production house...]]></description><link>https://www.sahiljportfolio.com/post/cohort-based-dvc-series-for-sugarfree-green</link><guid isPermaLink="false">6a33a6861dd7143c7711e83d</guid><pubDate>Thu, 18 Jun 2026 08:05:52 GMT</pubDate><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Lauritz Knudsen with Rohit Sharma and the Mumbai Indians]]></title><description><![CDATA[The brief sounded simple enough: maximise Lauritz Knudsen’s association with Mumbai Indians to craft engaging brand-led content. The tricky part was associating Rohit Sharma and Hardik Pandya’s personalities with something as mundane as switchgear and electrical infrastructure solutions. Add to that the typical stifling nature of these shoots, which literally puts your creativity into multiple tiny boxes that are constantly changing. I led a massive team of writers, directors, and designers...]]></description><link>https://www.sahiljportfolio.com/post/lauritz-knudsen-with-rohit-sharma-and-the-mumbai-indians</link><guid isPermaLink="false">6a33a34b151394c4b5fdb4f2</guid><pubDate>Thu, 18 Jun 2026 07:59:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_f4275bb29478438e99a45955d74b8e75~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Arrow with Khushi Kapoor and Vedang Raina]]></title><description><![CDATA[The brief was a reinvention question. Arrow, a legacy apparel brand with deep equity, wanted to find its footing with a younger audience. What does the good life look like today? The instinct early on was clear: don't tell a story. Build a world. One rooted in old-school New York charm filled with quiet lobbies, chance encounters, rooftop evenings, almost-moments. A world where style isn't announced, it's inhabited. Khushi Kapoor and Vedang Raina weren't cast as ambassadors. They were cast as...]]></description><link>https://www.sahiljportfolio.com/post/arrow-with-khushi-kapoor-and-vedang-raina</link><guid isPermaLink="false">6a2a653ff8e7e84c72c1ca24</guid><pubDate>Thu, 11 Jun 2026 07:35:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_5b847b14584440349453ec07894b3f03~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[US Polo with HH Maharaja Padmanabh Singh]]></title><description><![CDATA[The brief was deceptively simple: take the brand's global ambassador, the Maharaja of Jaipur, and craft a narrative that did justice to both his identity and his genuine connection to the sport of Polo while also positioning him as a stylish globetrotter. I led the creative from pitch to production, developing multiple script directions before closing on two distinct narratives that elevated the storytelling at the heart of one of India's most beloved fashion brands. The challenge was finding...]]></description><link>https://www.sahiljportfolio.com/post/us-polo-with-hh-maharaja-padmanabh-singh</link><guid isPermaLink="false">6a2a64a3b2d71ad74feebc54</guid><pubDate>Thu, 11 Jun 2026 07:34:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_27302ecd160a488ab1ab2bffd0ae03ad~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Swisse Magnesium with Aditya Roy Kapoor]]></title><description><![CDATA[The brief was fairly simple - elevate Swisse Magnesium by infusing Aditya Roy Kapoor’s unique charm and personality through DVCs and social media content. I ended up harnessing one unique and oft-overlooked aspect of ARK’s personality - his comic timing. What followed was a hilarious, fun, self-referential campaign featuring Aditya as he tries to bluff his way through an interview, only to realize that even the highest-level performers need magnesium for recovery. I pitched the concept, wrote...]]></description><link>https://www.sahiljportfolio.com/post/swisse-magnesium-with-aditya-roy-kapoor</link><guid isPermaLink="false">6a2a63a7b2d71ad74feeb9b0</guid><pubDate>Thu, 11 Jun 2026 07:31:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_7c8c0e94c0cd41b7bc20902bccdce00d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Pluckk x Kareena Kapoor Khan - brand film + online/offline campaign]]></title><description><![CDATA[The Brief: Pluckk, a D2C grocery brand had onboarded Kareena Kapoor Khan as the brand ambassador and wanted us to create a series of brand films that generate awareness and get the word out there about Pluckk’s range of unique offerings. The challenge was that we had just 5 hours to shoot with our celebrity Kareena Kapoor Khan and had to ensure we would be able to shoot and capture a range of films that could be stitched into a holistic campaign. We also had to execute a photoshoot and create...]]></description><link>https://www.sahiljportfolio.com/post/pluckk-x-kareena-kapoor-khan-brand-film-online-offline-campaign</link><guid isPermaLink="false">6605601a21cb501d0a615733</guid><pubDate>Mon, 20 Nov 2023 10:37:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_1980e1bab0e24ddb989c043980682348~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Alia Bhatt’s Ed-a-mamma - Photo and video shoot + social media content]]></title><description><![CDATA[The Brief: Ed-a-mamma is an eco-conscious kids clothing brand founded by Alia Bhatt - a renowned movie star of the Indian film industry....]]></description><link>https://www.sahiljportfolio.com/post/alia-bhatt-s-ed-a-mamma-photo-and-video-shoot-social-media-content</link><guid isPermaLink="false">6605601a21cb501d0a615732</guid><category><![CDATA[Social Media Content]]></category><category><![CDATA[Ad Films]]></category><pubDate>Thu, 16 Nov 2023 12:33:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_d37b1da3ceb04215be164e777930eb68~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Happier - Social Media Campaign and Commercial]]></title><description><![CDATA[An award-winning effort at creating a unique brand identity on social media The Brief: At the start of 2022, Happier was a relatively new...]]></description><link>https://www.sahiljportfolio.com/post/happier-social-media-campaign-and-commercial</link><guid isPermaLink="false">6605601a21cb501d0a61572b</guid><category><![CDATA[Social Media Content]]></category><category><![CDATA[Ad Films]]></category><pubDate>Mon, 22 May 2023 14:35:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_2f6bf32adf3a4e66bdb21df19882b784~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[IPV TV Commercials]]></title><description><![CDATA[Tapping into the Shark Tank universe! The Brief: Inflection Point Ventures is a unique platform that brings together startups and...]]></description><link>https://www.sahiljportfolio.com/post/ipv-tv-commercials</link><guid isPermaLink="false">6605601a21cb501d0a61572a</guid><category><![CDATA[Ad Films]]></category><pubDate>Mon, 22 May 2023 14:01:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_c6bd785f245b44cb8e1c9db90a612343~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[DBS Bank - Campaign]]></title><description><![CDATA[An insightful campaign for a global bank. The Brief: DBS Bank is a Singapore-based financial institution with a major footprint in India....]]></description><link>https://www.sahiljportfolio.com/post/dbs-bank-current-account-campaign</link><guid isPermaLink="false">6605601a21cb501d0a61572f</guid><pubDate>Sun, 30 Apr 2023 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_68a1f3e2a54346529ebc7768c03b0155~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Egg Set Go - Corporate Branding]]></title><description><![CDATA[Revolutionizing the way India consumes eggs through an award-winning branding exercise. The Brief: The brand approached us with one lofty...]]></description><link>https://www.sahiljportfolio.com/post/egg-set-go-corporate-branding</link><guid isPermaLink="false">6605601a21cb501d0a615730</guid><category><![CDATA[Branding]]></category><category><![CDATA[Strategy]]></category><pubDate>Sat, 29 Apr 2023 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_83ba70288eb847c1b749cc0f25baa0b0~mv2.png/v1/fit/w_1000,h_704,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Sesa Hair Oil TV Commercial]]></title><description><![CDATA[A classic hair oil commercial. The Brief: Sesa is a leading ayurvedic hair oil brand that enjoys a wide customer base across the country....]]></description><link>https://www.sahiljportfolio.com/post/sesa-hair-oil-tv-commercial</link><guid isPermaLink="false">6605601a21cb501d0a615729</guid><category><![CDATA[Ad Films]]></category><pubDate>Sun, 23 Apr 2023 13:05:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_113cfc64320f4187851b72bcce93fbf2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Pluckk - DVCs]]></title><description><![CDATA[Creativity, served fresh. The Brief: Pluckk is a new player in the direct-to-home grocery delivery service space, which has seen a surge...]]></description><link>https://www.sahiljportfolio.com/post/pluckk-dvcs</link><guid isPermaLink="false">6605601a21cb501d0a615728</guid><category><![CDATA[Ad Films]]></category><pubDate>Sun, 23 Apr 2023 12:50:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_cdffccf605b847cb98f0ff0944a68d51~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Navneet TopTech - EdTech Strategy]]></title><description><![CDATA[Paving the path for a leading ed-tech brand. The Brief: Navneet TopTech is one of India’s fastest-rising Ed-Tech brands that works with...]]></description><link>https://www.sahiljportfolio.com/post/navneet-toptech-edtech-strategy</link><guid isPermaLink="false">6605601a21cb501d0a61572e</guid><pubDate>Sun, 02 Apr 2023 07:44:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_40ad4bf6e4944b5db41ec1363e19d501~mv2.jpg/v1/fit/w_733,h_679,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[BNP Paribas' Sharekhan Trading Platform]]></title><description><![CDATA[Sharekhan is one of the largest online stock broking platforms in India. On the occasion of their trading portal's 10th anniversary, they...]]></description><link>https://www.sahiljportfolio.com/post/bnp-paribas-sharekhan-trading-platform</link><guid isPermaLink="false">6605601a21cb501d0a615727</guid><category><![CDATA[Website Content]]></category><category><![CDATA[Copywriting]]></category><category><![CDATA[Ad Films]]></category><category><![CDATA[Strategy]]></category><pubDate>Sun, 01 Nov 2020 14:31:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_b2940c91cc4b4432a9a1571b5ab1b2d5~mv2.png/v1/fit/w_1000,h_808,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Smaaash Theatre Ads]]></title><description><![CDATA[Working with a celebrity is always an enthralling experience, especially if the celebrity in question is the god of Cricket - Sachin...]]></description><link>https://www.sahiljportfolio.com/post/smaaash-theatre-ads</link><guid isPermaLink="false">6605601a21cb501d0a615726</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Ad Films]]></category><category><![CDATA[Strategy]]></category><pubDate>Sun, 01 Nov 2020 14:15:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_9d47c0ad706c4012ae7f3c620e8d02c2~mv2.png/v1/fit/w_1000,h_786,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Abbott]]></title><description><![CDATA[Led and managed the brand strategy team responsible for all creative and strategic deliverables for the brand. Abbott India usually addresses one popular disease a year and the one I worked on was diabetes. Keeping with the brand's philosophy of living life to the fullest, we crafted an influencer-led campaign featuring three popular food bloggers. We further created shoulder content highlighting the idea of  how diabetics can lead a complete, well-rounded lifestyle. A fresh brief called for...]]></description><link>https://www.sahiljportfolio.com/post/abbott</link><guid isPermaLink="false">6605601a21cb501d0a615722</guid><category><![CDATA[Ad Films]]></category><category><![CDATA[Strategy]]></category><pubDate>Sun, 01 Nov 2020 13:00:40 GMT</pubDate><enclosure url="http://youtu.be/3fh_JOThUMU" length="0" type="video"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[KLM Royal Dutch Airlines]]></title><description><![CDATA[KLM India wanted to engage and recruit new followers to their Instagram handle around Christmas without investing in a massive campaign....]]></description><link>https://www.sahiljportfolio.com/post/klm-royal-dutch-airlines</link><guid isPermaLink="false">6605601a21cb501d0a615721</guid><category><![CDATA[Social Media Content]]></category><category><![CDATA[Strategy]]></category><pubDate>Sun, 01 Nov 2020 12:10:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_6abb56f3223d44b2aa2acf2ac4dce04e~mv2.png/v1/fit/w_606,h_811,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Diageo's McDowell's No. 1]]></title><description><![CDATA[McDowell's No. 1 is Diageo's highest selling affordable whiskey in India and one of the most popular drinks in the country. When they...]]></description><link>https://www.sahiljportfolio.com/post/diageo-s-mcdowell-s-no-1</link><guid isPermaLink="false">6605601a21cb501d0a615720</guid><category><![CDATA[Social Media Content]]></category><category><![CDATA[Strategy]]></category><pubDate>Sun, 01 Nov 2020 12:07:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_15f8bfa600d04d7794a2d453c1e53ede~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item><item><title><![CDATA[Ting ]]></title><description><![CDATA[The sudden and complete lockdown that was enforced in India following the upsurge in Covid 19 cases threw the economy into a Kafkaesque...]]></description><link>https://www.sahiljportfolio.com/post/_ting</link><guid isPermaLink="false">6605601a21cb501d0a61571e</guid><category><![CDATA[Website Content]]></category><category><![CDATA[Copywriting]]></category><category><![CDATA[SEO Content]]></category><pubDate>Sat, 31 Oct 2020 18:10:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eda1e0_7b804d58d0354e969fb8e0cc04744a3a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sahiljoshiportfolio</dc:creator></item></channel></rss>